Lexus launchs its(the kampa hybrid in English for the price of 6juta Pound ( Rp 112 billions) covers advertisement TV, billboard, on-line and magazine. Campaign in addressing to show innovation engineering enabling Lexus to build serangkain car peforma height having emission far lower and consumption of fuel is more economizes compared to its(the rival-rival in segment of premium.
This concurrent campaign with plan roll-out of premium sedan hybrid LS 600h at coming October.
Television commercial will be displayed during six weeks to start 17 Septembers. Depicted, camera moved fringes grassland panorama and desert then in gradual opens LS 600h which in riding in urban. Tag its(the line says: “ One day high performance will come with lower emissions....not one day but today.”
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